Why Indie? Why Local?

Independent booksellers seek out those books that feed the soul and satisfy the mind. We can introduce you to the gem of a book that may have remained undiscovered.  We are the resources, the readers, and the enthusiasts who help to keep our community thriving, learning and celebrating our independence!

Still not convinced?  Here are 10 more very good reasons:

1. KEEPING DOLLARS IN THE LOCAL ECONOMY
For every $100 you spend at a local, independently owned business, $68 will stay in our community. What happens when you spend the same $100 at a chain? Only $43 stays in the community.
2. EMBRACE WHAT MAKES SANTA CRUZ UNIQUE
Keeping local businesses alive is what gives Santa Cruz its individuality!
3. CREATE LOCAL JOBS
Local businesses are better at creating higher paying jobs for our community.
4. HELP THE ENVIRONMENT
Buying locally conserves resources and energy by using less fuel for transportation, less packaging, and provides you with products you know are safe and well made.
5. NURTURE THE COMMUNITY
We know you, you know us! Studies have shown that local businesses donate to community causes at more than twice the rate of chains.
6. CONSERVE YOUR TAX DOLLARS
Shopping in a local business district means less infrastructure, less maintenance, and more money available to beautify our community. Also, spending locally instead of online ensures that your sales taxes are reinvested where they belong- right here in Santa Cruz!
7. CREATE MORE CHOICE
Independent businesses hand pick the products they want to sell based on what they know and you like! Local businesses carry a wider array of items because they buy for individual markets.
8. TAKE ADVANTAGE OF OUR EXPERTISE!
Locally owned independent businesses are staffed with people who are passionate about what they do, and have a vested interest in serving you well. Take advantage of this!
9. INVEST IN ENTREPRENEURSHIP
Creativity and entrepreneurship is what the American economy is founded on. Nurturing local businesses ensures a strong community.
10. MAKE SANTA CRUZ A DESTINATION
The more interesting and unique we are as a community, the more we will attract new neighbors, visitors and guests. This benefits everyone!

Here’s an interesting article from another Independent bookstore…